Polling Shows Women’s Health Issues Played Significant Role in Swaying Key Voters to Obama
Contact: Planned Parenthood Action Fund Media Office, 212-261-4433
Planned Parenthood Funding
-62 percent of all voters disagreed with Romney’s position to end funding for Planned Parenthood’s health services, including 66 percent of women voters.
-61 percent of all voters (including 63 percent of women voters) disagreed with Romney’s position to overturn Roe v. Wade.
-64 percent of all voters (including 69 percent of women voters) reported that they saw, heard, or read something about Romney’s position to end funding for Planned Parenthood health services.
-Independents said that because of the candidates’ positions on abortion, they were more likely to vote for Obama over Romney by 30 points. They also preferred Obama on the issue of federal funding for Planned Parenthood, with nearly half (48 percent) of Independents saying they were more likely to vote for Obama.
-Latinos were more likely to support Obama for his views on access to affordable birth control (64 percent), abortion (65 percent), and federal funding for Planned Parenthood (60 percent).
-African Americans were more likely to support Obama for his views on access to affordable birth control (63 percent), abortion (62 percent), and federal funding for Planned Parenthood (71 percent).
Planned Parenthood Action Fund identified more than one million undecided women voters in key states that were likely to be swayed by pro-women’s health messages, and launched a multi-layered effort to connect with them. These voters recognize affordable and accessible health care and birth control as economic issues, or believe that the Republican Party platform is overreaching when it comes to overturning Roe v. Wade and limiting access to safe and legal abortion. Planned Parenthood advocacy organizations ran TV ads in five swing states, sent more than three million pieces of mail, and made more than 3.9 million phone calls.
A post-election report from the Sunlight Foundation on big winners and losers found that the Action Fund had a 98 percent return on investment — having supported 11 winning candidates and opposed 11 losing candidates. It also found that of the $5 million that Planned Parenthood Votes — Planned Parenthood Action Fund’s Super PAC — spent, 98.5 percent went to races where it got the result it wanted. More than any of the other 30 groups measured by Sunlight, the two organizations had the best returns.
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Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational and electoral activity, including voter education, grassroots organizing, and legislative advocacy.