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In the Community

Every year, Planned Parenthood health centers serve nearly three million women, men, and young people in the U.S. They provide basic preventive health care like birth control, cancer screenings, and STI tests. About a quarter of Planned Parenthood’s patients are Latinos, and each one of those patients — more than 600,000 of them — have stories of their own. Share your story here.

Planned Parenthood implements a variety of education programs to meet the needs of diverse communities, with an emphasis on reaching underserved populations that experience health disparities. Latinos face greater obstacles to obtaining sexual and reproductive health services than their non-Latino peers due to a lack of resources and health insurance, language barriers, and at times a lack of awareness of available services.  Additionally, when Latinos are able to seek care, often times, once a preventable disease has been diagnosed, it is in a more advanced stage, leading to costly treatments.  Latinos are also the least likely of all ethnic groups in the United States to be insured, making it difficult to obtain sexual and reproductive health care.

Promotores

One widely utilized approach to target Latinos throughout the country is the promotores model. Promotores, a Spanish word meaning “promoters,” or community health workers, are educators and outreach workers who provide their neighbors, friends, and families with health education and connect them to high-quality, low-cost services in their communities. As integral members of target communities, promotores are able to reach community members and start conversations about health in ways that are culturally and linguistically appropriate. 

The sexual and reproductive health promotores outreach model helps direct many Latinos to Planned Parenthood health centers.

Leadership:

By 2035, one-third of all American children and youth will be Latino, and by 2050, one-third of the overall population will be Latino. The opportunity to build and expand our movement and our healthcare system for the next generation requires Planned Parenthood to understand and proactively respond to these demographic shifts, particularly those in the Latino community.

The Latino Advisory Council is an internal group of Latino leaders throughout the federation who influence the direction of Latino outreach and engagement at all levels. They are the eyes and ears of Planned Parenthood’s interaction with the community throughout the country and provide valuable insight to help shape Planned Parenthood’s policies, programs, and future.