Planned Parenthood Action Fund Collaborates With Leading Fashion Designers to Remind Voters: We Decide

NEW YORK — Today, Planned Parenthood Action Fund announced an exclusive design collaboration with a diverse group of leading fashion designers on a range of t-shirts to highlight the importance of abortion rights as an issue ahead of the election in November.

The designers include Carly Cushnie, Diane von Furstenberg, Fernando Garcia, Fe Noel, Kenneth Cole, Kim Shui, Peshawn Bread, Prabal Gurung, and Willie Norris. Each designer created and contributed a design exclusively for Planned Parenthood Action Fund, in support of sexual and reproductive health and rights.

The goal of the collaboration is to highlight how people across the country, through their votes, will decide the fate of their freedom and their future. Time and again, voters have made clear that they want the right to make their own decisions about their bodies, lives, and futures — not have politicians make decisions for them.

Each designer chose a theme and some selected a muse to represent different voting communities across the country.

• Carly Cushnie - Black Voters Decide
• Diane von Furstenberg with Lili Reinhart as her muse - Women Decide
• Fernando Garcia - Latinos, Latinas, Latinx, Latines Decide
• Fe Noel - Black Women Decide
• Kenneth Cole with Ariana DeBose as his muse - We Decide
• Kim Shui with Saweetie as her muse - Asian Americans, Native Hawaiians, Pacific Islanders Decide
• Peshawn Bread with Quannah ChasingHorse as her muse- Indigenous Peoples Decide 
• Prabal Gurung - Immigrants Decide
• Willie Norris with Bowen Yang as her muse - Queer & Trans People Decide

The t-shirts will be available for purchase on a special page on the Action Fund marketplace 

starting today, September 24, 2024. 

You can see the collection here: We Decide: Exclusive Designer Edition - Collections

Alexis McGill Johnson, president and CEO, Planned Parenthood Action Fund: “In his ruling that overturned Roe v. Wade, Justice Alito got just one thing right: We are not without electoral or political power. This election, women, young people, and people of color will let our voices be heard through our votes. We owe a debt of gratitude to all the designers who lent their talents to this campaign. Through November 5, we will work together to remind voters what’s at stake in this election, and that ultimately, WE decide its outcome.”

Caren Spruch, national director for arts and entertainment, Planned Parenthood Action Fund: “Fashion is a powerful statement, and now is the time to use it to champion reproductive freedom. We are most grateful to these prominent designers for channeling their passion for this cause and harnessing their immense talent to create an exclusive collection for Planned Parenthood Action Fund. Each shirt is a stunning walking billboard that allows individuals to proudly communicate their identities and beliefs and to encourage others to vote in this critical election.”

Carly Cushnie: “This election, we need to vote to restore the rights that were taken away from us and rebuild what was broken. Black voters know what’s at stake in this election, and they know full well the power of the vote — one that had been long denied to them. WE will decide this election.”

Diane von Furstenberg: “Freedom is being in charge. Freedom is knowing you can make the best decision for your body. Freedom is charting the best course for your life and your future. We will never be truly free until we can exercise our reproductive freedoms.”

Emily Cole, EVP, Women's Creative Director and Product Strategy at Kenneth Cole Productions, Inc.: “We, as a brand, have supported the Planned Parenthood mission, and the essential healthcare Planned Parenthood health centers provide for people across the country, for decades.  We were thrilled to have the opportunity to collaborate with Planned Parenthood Action Fund, and be part of this meaningful initiative.  There are few things more important at this moment in time than advocating for women and people who give birth to be able to make their own decisions about their personal health and wellbeing, making supporting the work that Planned Parenthood Action Fund does so essential.  Our t-shirt is designed to look and feel like a homemade protest sign because we have always believed that your voice is your greatest accessory."

Fernando Garcia: "Together, we decide our futures and how we care for our bodies, with our first decision being to vote. By amplifying Latinx voices, we advocate for equity and fundamental human rights, such as accessible healthcare, for all. I am thrilled to cast my first vote as an American citizen in the 2024 Election!”

Fe Noel: “The nationwide health care crisis since the fall of Roe has been felt particularly by Black women, the majority of whom live in states that have abortion bans in effect. Abortion bans have worsened the health crisis in this country, especially for Black women who already face barriers to care.”

Peshawn Bread (House of Sutai) Comanche/Kiowa/Cherokee:  "Participating in this campaign wasn’t a decision that needed to be made; it was a call to action! With my design, the traditional art style of parfleche inspired me as I believe that we are precious entities that deserve to be respected."  

Prabal Gurung: “I am proud to support Planned Parenthood Action Fund and raise awareness around this upcoming election. The We Decide campaign is an inspiring and empowering movement– it takes the notion of choice and democratizes it, which is how it should be, and is a reminder that we need to work together responsibly to maintain this right. It is not something to be taken lightly or for granted.”

Willie Norris: “Participating in the 'We Decide' campaign was a natural choice for me, as I am deeply committed to bodily autonomy and the right of all individuals to make their own choices. My design for this campaign was inspired by my iconic 'Promote Homosexuality' tee shirt, reflecting my belief that every person deserves the freedom to express their identity and make decisions about their own lives — without interference.”

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Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education.